Saltwater Pulse didn’t start as a blog or a marketing experiment.
It started on the docks.

Originally published as The Gillwetter, a printed outdoors newspaper distributed across coastal southeastern North Carolina, Saltwater Pulse has always been rooted in real fishing communities. Over the years, that mission expanded into a network of saltwater fishing eZines—featuring monthly covers, local captains’ fishing reports, charter listings, photos, and videos—created specifically for serious saltwater anglers.

Today, Saltwater Pulse serves a new but closely connected audience:

Fishing charter captains, guides, and outdoor service business owners who want more bookings, better visibility, and a stronger online presence.

Practical Growth Advice — Not Internet Noise

If you’ve ever asked:

“How do I get my charter business to show up #1 on Google?”

You’re not alone.

The honest answer?
It takes time, consistency, and the right strategy.

SEO has become more technical in recent years—but at its core, the fundamentals haven’t changed much since the late 1990s. What has changed is the internet itself: endless recycled advice, conflicting opinions, and generic strategies that ignore local markets and real-world conditions.

Saltwater Pulse cuts through that noise.

Everything shared here is based on years of hands-on, in-the-trenches experience working with real outdoor and charter businesses—not theory, not hype, and not one-size-fits-all advice.

What You’ll Find Here

  • Clear “how-to” guidance on SEO, local search, and online marketing

  • Actionable business insights tailored for fishing charters, guides, and outdoor services

  • Real-world examples of what works—and what doesn’t—at the local level

  • No shortcuts, no gimmicks, and no empty promises

If something won’t work in your market, I’ll tell you.
If it can work with the right effort, I’ll explain how and why.

More Than Advice — We Build It Too

In addition to education and strategy, we also offer professional web development for fishing charters and guide businesses, built specifically to support visibility, credibility, and conversions—not just “look nice.”

If you value honest insight over hype,
experience over buzzwords,
and practical growth over quick tricks—

Stick around. Bookmark the site. Explore the resources.

Thanks for stopping by,
Mark Mayo
601MEDIA / Saltwater Pulse