Saltwater Pulse started life as a printed Outdoors Newspaper called ‘The Gillwetter’. It was published and distributed throughout the coastal areas of southeastern North Carolina. I also published a network of eZine style saltwater fishing websites for the saltwater enthusiast featuring monthly eZine covers, local Captains’ fishing reports, photos, videos, charter boat listings and more. Saltwater Pulse has since morphed to include an outlet for Business Owners, Captains’ of Fishing Charters, Guides and other Outdoor Services to get ‘How To’ online marketing information. Everyone asks about SEO, more specifically “How do I get to be number 1 in Google?”. My simple answer, it takes time and effort. In the last couple years SEO, Search Engine Optimization, has gotten more technical and in the same sentence I can say, not much has changed since 1998. Today with the massive amount of regurgitated information on the great WWW it’s to easy to get completely overwhelmed with who to listen to. Then the question arises “Is the information I just consumed any good, or is it just a waste of my time?”. So stick around, bookmark our website. Feel free to check out our pages. I’ll do what I can to share real world details on what might and might not work locally in your area.
Thanks for stopping by,
Mark Mayo
Founder of 601MEDIA
We can also help with Web Development for Fishing Charters and Guide Businesses
Marketing Strategies
Historically we marketed monthly eZine covers for 3 of our localized fishing websites for many years. Using photos from catches found in our local Captains fishing reports and photo galleries we created an eZine to promote our Captains businesses and our Charter Fishing Website Designs, WordPress Website Development Services, and our Search Engine Optimization Services.
Charter Boat Lettering & Logos
Are you looking to get a Logo to brand your fishing charter business, you’ve come to the right place. Boat lettering is also available to set your charter apart from the crowd. We have teamed up with a couple artist who can create a design that is unique and attractive. Branding your business with a Logo is one of the most basic yet over looked parts of a fishing charter businesses.
From the Charter Business Help Blog…
How To Start A Charter Fishing Business (Part 4)
Let’s talk about advertising. Starting a business without advertising would be difficult if not improbable. As I started my charter business, I found that my advertising approach changed considerably for the first two to three years. Call it fine tuning might be more appropriate. I guess I started with a [...]
How To Start A Charter Fishing Business (Part 3)
Knowing your expenses is critical not only to making a profit but also, to make sure you avoid financial trouble. It is easy to dream of doing something you love and how easy it is to build a business out of that dream. I mean you are a great fisherman, [...]
How To Start A Charter Fishing Business (Part 2)
As I stated in PART 1, the charter fishing business is more about entertainment than catching fish. If you are new to the business, you may have difficulty believing that: but it is true. Suppose you are running a trip and for some reason, any reason, your clients are not [...]
How To Start A Charter Fishing Business (Part 1)
My name is Capt. Rick Bennett, Ret. After 25 years as a banker, where I ended up my career in Wilmington, NC, I decided to pursue my lifelong passion: FISHING! I had a 17’ skiff and I thought I had the fishing knowledge to make it work. I quickly found [...]
A damn good 2023 and forward Fishing Charter Marketing Strategy
This article was originally published by Mark Mayo over at 601MEDIA,LLC. Marketing is an Investment Q: What is a Marketing Strategy? A: 1)A plan of action designed to promote and sell a product or service. 2)A business's overall plan designed to reach prospective consumers and turn them into customers. In [...]
Google, The Great Wizard
Google, “The Great Wizard, Controller of All”, see’er of everything, right? Not at all. Google’s core functionality is counting and storing. Breaking it down further, it performs mathematical functions on 0’s and 1’s, on or off, switched unswitched, Vref+ Vref-, however you want to look at it. Sorry folks, [...]