Mark Mayo

This article was originally published by Mark Mayo over at 601MEDIA,LLC. Marketing is an Investment Q: What is a Marketing Strategy? A: 1)A plan of action designed to promote and sell a product or service. 2)A business's overall plan designed to reach prospective consumers and turn them into customers. In preparation: 1st step) This is a process. You can't be expected to remember everything over time, so document everything as you go... names, dates, cost, descriptions, etc.  You'll need this information at a later date. In preparation: 2nd step) Develop a system, a blueprint, and treat everyone the same. Use a systematic approach. When you find something that does or does not work for you and your particular situation, adapt your systematic blueprint. In preparation: 3rd [...]

Google, “The Great Wizard, Controller of All”, see’er of everything, right? Not at all. Google’s core functionality is counting and storing. Breaking it down further, it performs mathematical functions on 0’s and 1’s, on or off, switched unswitched, Vref+ Vref-, however you want to look at it. Sorry folks, No Wizards found here! The Great Google is just a COMPUTER!

1)Linking in general, Don’t send all of your incoming links to the home page. Instead send some of them to your most important pages, such as a blog post, a service page, etc. 2)Link building for rankings, spy on your competitors backlink profile. Find Googles #1, #2, and #3 listings for the keywords you are targeting on your web page. Visit Ahrefs.com backlink-checker and check those competitors backlinks. Copy down the links of the referring web pages with the highest “DR” (Domain Rank). Visit those websites and negotiate backlinks of your own. 3)Link building for traffic, spy on your competitors backlink profile. Find Googles #1, #2, and #3 listings for the keywords you are targeting on your web page. Visit Ahrefs.com backlink-checker and check those competitors backlinks. [...]

Content Marketing Strategy: Content Marketing Strategy Tip: Using Keyword Research, figure out what search terms your ideal customers are using to find you. Write down the keyword phrases with the highest search volume. Now, do a Google search for each of the keyword phrases and write down the top three results. Visit each of these web pages and reverse engineer the articles content. Create a new article of your own that is much better than any of the top 3 Google results. If you create more than one article, great, you’re a commando! I recommend you create a publishing schedule for the additional articles. Now let’s get this thing cracking! Publish your new article on web space that you own or control, preferably a domain hosted [...]

Tracking Tips: You have to use some sort of tracking on all of your marketing efforts. Track, Track, & more Track! Track everything… if it’s possible, online and offline. For online- Google Analytics is a free tracking service, I recommend starting with it… NOW! For offline- use tracking codes on printed material, individual phone numbers can be used to track calls from mobile advertisements, use texting codes to track outdoor advertisements, use call tracking software as a catch all.