Digital Marketing

Content Marketing Strategy: Content Marketing Strategy Tip: Using Keyword Research, figure out what search terms your ideal customers are using to find you. Write down the keyword phrases with the highest search volume. Now, do a Google search for each of the keyword phrases and write down the top three results. Visit each of these web pages and reverse engineer the articles content. Create a new article of your own that is much better than any of the top 3 Google results. If you create more than one article, great, you’re a commando! I recommend you create a publishing schedule for the additional articles. Now let’s get this thing cracking! Publish your new article on web space that you own or control, preferably a domain hosted [...]

Tracking Tips: You have to use some sort of tracking on all of your marketing efforts. Track, Track, & more Track! Track everything… if it’s possible, online and offline. For online- Google Analytics is a free tracking service, I recommend starting with it… NOW! For offline- use tracking codes on printed material, individual phone numbers can be used to track calls from mobile advertisements, use texting codes to track outdoor advertisements, use call tracking software as a catch all.